Daimler India Commercial Vehicles (DICV), makers of BharatBenz trucks and buses launched its customer engagement program ‘Mitra’. Through Mitra, the company pairs selected BharatBenz customers with top executives from DICV to ensure they receive the best possible service through the tenure of their relationship with the CV manufacturer.
Rajaram Krishnamurthy, Vice President Marketing & Sales and Customer Services, DICV said, “With the BharatBenz Mitra program, selected customers are each assigned a top executive who is personally devoted to making sure they get the best service possible. With the DICV Leadership Team personally involved in customer service, all our company’s processes will naturally become more and more customer centric. The BharatBenz Mitra program will help us build long-term relationships with our customers based on excellent service and an emotional connect.”
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